Section 05 — Brand Identity
BRANDIDENtity.
Brand Identity✦︎Visual Systems✦︎Logo Design✦︎Art Direction✦︎Typography✦︎Brand Strategy✦︎Brand Identity✦︎Visual Systems✦︎Logo Design✦︎Art Direction✦︎Typography✦︎Brand Strategy✦︎Brand Identity✦︎Visual Systems✦︎Logo Design✦︎Art Direction✦︎Typography✦︎Brand Strategy✦︎
01
Tech · SSII · Madagascar
Banjina Digit
Full brand identity for an IT services company. Logo built from a B and code lines. Applied across physical supports: ID cards, keychains, light box, billboard.
02
Tech · E-commerce · Madagascar
Tek Deals
Logo for a tech parts resale page. TD monogram with an arrow integrated into the T.
03
Personal · Creative identity
Lumark
My own creative identity. The diamond shape means block — the way I see design, code, everything I make. Used on my contracts, my networks, my creative work.
04
Health · Food · Personal project
HealthyBite
Personal branding project for a healthy food company. Logo combines a fruit and a heart. Full system: logo, palette, packaging.
Process — How I work
Discovery
Market, competitors, founding values — understand before designing
Strategy
Positioning, brand territory, validated moodboard
Identity
Logo, palette, typography — 3 directions explored, 1 retained
System
Guidelines, applications, templates — the team can move without me
Handoff
Figma files ready, assets exported, team knows how to use it
4
Tools mastered
2
Full systems
2024
Since